As McDonald’s USA celebrates the 50th anniversary of the classic Filet-O-Fish, the company is making waves with a new fish menu innovation – Fish McBites.
Available through March 2013 in Northwest Ohio and Southeast Michigan area restaurants, Fish McBites are crispy, tender pieces of poppable flaky wild-caught Alaska Pollock responsibly-sourced from a Marine Stewardship Council (MSC) certified sustainable fishery.
Conveniently packaged for today’s on-the-go consumer, Fish McBites are available in three sizes – Snack (3 oz.), Regular (5 oz.) and Shareable (10 oz.) as well as an option in the Happy Meal. From February 12 to 14, participating restaurants will offer $1 snack size Fish McBites giving customers even more reason to try the new bite-size menu offering.
“Fish McBites provide a fun, new convenient way to enjoy fish at McDonald’s with the same quality taste and value our customers have come to expect,” said Tim Sloan, local Toledo McDonald’s owner/operator. “We know how much our customers love Filet-O-Fish and we’re thrilled to be able to offer our guests choices that fit a variety of their needs and preferences.”
Recent research shows that kids and parents want to see seafood on kids’ menus. The limited-time Fish McBites Happy Meal responds to this demand offering kids another great-tasting entrée choice. In fact, Fish McBites Happy Meals with 1% low-fat white milk, 100% apple juice and fat-free chocolate milk, meet new nutrition criteria in the Council for Better Business Bureaus Children’s Food and Beverage Advertising Initiative.
“With the new Fish McBites Happy Meal, we want to help introduce fish to the pallets of our youngest guests and offer parents an option they can feel good about serving their kids,” said Dan Coudreaut, Senior Director of Culinary Innovation, McDonald’s USA.
McDonald’s has been supporting sustainable fishing for more than 10 years. In January, the company announced it would become the first national restaurant chain to adopt the Marine Stewardship Council’s blue ecolabel on its fish packaging in restaurants nationwide.
The MSC certification supports McDonald’s commitments to quality, sustainably-sourced ingredients and to helping customers make more conscious food choices. Through the certification with MSC, McDonald’s aims to help ensure sustainable supply, but also educate customers about the importance of responsible fishing practices. Customers will see new product packaging with MSC’s blue ecolabel beginning this month.
Sustainable fish sourcing is part of McDonald’s broader commitment to sustainable sourcing and 100 percent of all fish sold in its US restaurants has been MSC-certified sustainable. To learn more about McDonald’s work with the Marine Steward Council visit aboutmcdonalds.com.
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees.
The McDonald’s of Greater Toledo Co-Op has 68 restaurants in 15 counties in Northwest Ohio and Southeast Michigan. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants.
For more information about Fish McBites and McDonald’s full line of menu choices including nutrition information visit www.McDonalds.com.