TUPELO, Miss. This city's four-year-old "Blue Suede Cruise" can keep its name with one minor modification "Tupelo" must be part of its title.
The change is part of a recently signed contract with Norwalk Raceway Park, now called Summit Racing Equipment Motorsports Park, which now owns the "Blue Suede Cruise" trademark that once belonged to the Tupelo group.
"We'll now be known as the Tupelo Blue Suede Cruise,'" organizer Allen McDaniel told the Northeast Mississippli Daily Journal. "And the Tupelo' has to be of the same size, font and type. It can't be in little letters."
Park owners did not request any fees for the privilege, McDaniel said.
"What did I say last time?" he tried to recall for the Daily Journal. "That I'd be as happy as a pig in the sunshine if they let us use the name. Well, that's me. That's the best I could have hoped for, because there are lots of other ways it could have played out."
McDaniel originally bought the trademark for the "Blue Suede Cruise" name in January 2003 but accidentally let it expire in December 2004. Norwalk Raceway Park bought iat in August of this year.
After learning that the trademark had been bought, McDaniel originally worried he would have to completely rename his event, which attracts more than 100 classic cars to the city the first weekend in May.
The Norwalk event is a six-year-old weekend festival that takes place in July and includes a classic car parade, fireworks display and an automobile flame-throwing contest.