The Norwalk Reflector will debut a redesigned Web site today, according to an announcement by Publisher Andy Prutsok.
The new site will feature more free content, including select local stories and brief information, an interactive calendar of events and Associated Press news and video.
But the biggest enhancement will be in content available to paid subscribers. Using software called "Olive," the entire print version of the Reflector will be available online each day.
"Readers will see the entire newspaper as they are accustomed to seeing it, page by page," Prutsok said. "Every story, photo and ad in the print edition will be available in the familiar format online."
Prutsok noted the Olive platform was unveiled a month ago at the Sandusky Register Web site and has been met with an overwhelmingly positive response.
The electronic version of the Reflector will available free to allwww.norwalkreflector.com visitors for the first 30 days. After that, Olive will be available to paid subscribers only.
The changes being unveiled today nearly a year in the planning and development are but the first step in a new Internet strategy for the Reflector. Prutsok said plans call for the addition of staff and reader blogs, local video and audio of news and an overall focus on reader-generated content.
"We will be rolling out the new features throughout the course of 2007 and beyond," Prutsok said. "We want to make the Reflector online an indispensable part of your daily life."