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Newspapers, like junk foods, need new flavor

Norwalk Reflector Staff • Oct 28, 2015 at 3:47 PM

The speaker at a newspaper marketing conference I attended recently was from the salted snack industry. For more than 20 years he worked in marketing for Frito-Lay/Pepsico, helping hawk such delectables as Fritos, Cheetos, Doritos and Lays and Ruffles potato chips.

He said that in 1983 he conducted a study that found Americans were eating about eight pounds of salted snacks per capita per year.

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