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Cordray portrays self as fighter for common Ohioan

By RANDY LUDLOW • Aug 26, 2018 at 11:36 AM

THE AD: "Hidden," a 30-second TV commercial from the campaign of Democratic gubernatorial candidate Richard Cordray.

WHERE TO SEE IT: Broadcast and cable stations statewide. The campaign did not disclose the size of the buy.

VIDEO: Images of fine print in credit card statements, Cordray with President Barack Obama, newspaper headlines about recoveries and fines during Cordray's tenure as director of the Consumer Financial Protection Bureau, Cordray meeting with factory workers.

SCRIPT: Cordray narrating: "You know those hidden fees on your credit card bill? Companies make billions off them. And you pay. Cause, what are you going to do, sue Citibank? Well, yes. As the nation's consumer watchdog, that's exactly what I did -- took on corporations that ripped off customers. And, actually got people's money back -- $12 billion. Didn't make me any friends on Wall Street. But it made things fairer for people. That's the kind of governor I'll be -- standing up for you, standing up for Ohio."

ANALYSIS: Cordray portrays himself as a fighter for the common man and woman, one not afraid of huge corporate interests. He continues to proudly remind Ohioans of his association with Obama. The commercial has little to fact check as a straight-up representation of some of his work as the first director of the Consumer Financial Protection Bureau. The spot is the second commercial rolled out by the campaign in two days, after one released Friday emphasizing his law-enforcement support.

[email protected]

@RandyLudlow

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