EDITOR'S NOTE: This is the latest installment in a series of articles provided by Norwalk Economic Development Corp. Director Ellen Heinz, along with Main Street Program Manager Kristie Wert.
This past October, the Main Street Norwalk program launched the Shop Local Challenge as part of the "Shop Local First, the Buck Stays Here" campaign. Currently, the program is putting together a "Shop Uptown Norwalk" DVD featuring independent, locally owned businesses in the district. In an ongoing effort to educate consumers about the reasons to shop local, the DVD will be a key part of promoting the shop local attitude in the community as well as serve as a promotional piece for the Main Street Norwalk program.
A local production company, DLRood Productions, is producing the DVD that will be available for viewing on the Main Street Norwalk Web site. The DVD will help to educate consumers on the benefits of shopping independent, locally owned businesses. "Shopping local is a great benefit to our community; however, many shoppers are lured by the value prices that chain stores may offer. We want area consumers to give our local shops a chance to compete and for people to learn what is available from local retailers, restaurants and service providers," said Kristie Wert, Main Street Norwalk Program Manager. "We are fortunate to have a thriving Uptown Business District with generous business owners that support the community." A grant awarded to the Main Street Norwalk program in 2009 from the Fund for Huron County is partially funding the development of the video footage.
Shopping local can help the community retain jobs and fund local schools. When you shop an independently owned store, a higher percentage of what you spend actually stays in the community versus the same dollar amount spent in a nationally owned store. The "Shop Local First" project will not only benefit our stores, but also our community.