Work continues on new muffin line

By AARON KRAUSE Reflector Staff Writer akrause@norwalkreflector.com
Aaron Krause
Jun 4, 2010
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By AARON KRAUSE

Reflector Staff Writer

akrause@norwalkreflector.com

Genesis Baking Company in Norwalk plans to start hiring people in the fall to work on a new English muffin line at the Norwalk manufacturing facility.
Genesis is a division of New Horizons Acquisition Company and is housed in the same building as New Horizons Baking Company. Genesis plans to add about 25 new jobs over the next three years through the new line.
Construction began about mid-May for Genesis’ first dedicated facility — a 20,000 square-foot addition that will accommodate the new line, funded by an Ohio Enterprise Bond. Currently, Genesis manufactures its products in the existing facility.
While company officials said they plan to start hiring in the fall, they have not targeted a specific date or month.
“A lot of it is contingent on getting the building built,” said Dave Schneider, New Horizon’s chief financial officer.
“There’s a lot of things that have to happen before we’re ready to start hiring.”
That includes building the structure, ordering equipment and getting it installed, he said.
The full-time positions will involve similar work to what New Horizons employees do, Schneider said.
New Horizons Executive Vice President Trina Bediako said qualifications for employment will include a strong work ethic and a commitment to excellence.
Genesis currently employs about a half dozen people, and about 160 people work at New Horizons’ Norwalk location. The company also has a plant in Fremont, Ind.
“For us to continue to grow, we’re grateful,” Bediako said.
The expansion to Genesis will accommodate a new English muffin line that will add varied varieties. The product will be used to supply customers in the retail and food service sectors across the United States.
Company officials are aiming to complete the addition by August and have it in operation by January.
New Horizons President/CEO Tim Brown previously told the Reflector company officials thought of relocating the expansion to Cleveland.
“But, frankly, the environment here in Norwalk is ideal for our business,” he said. “There is a solid qualified labor force, access to major highways and supplier facilities, but most of all the total commitment of the mayor and economic development corporation to support local businesses as they strive to grow. This is home.”

To apply for a future opening, drop off a resume at the Norwalk plant, 211 Woodlawn Ave.