Norwalk resident Stephen Euton is normally a soft-spoken guy.
But, in Wednesday's edition of the Reflector, Euton -- along with his company, Frontier Communications -- brought out the heavy artillery in a full-page ad promoting Frontier and its products and giving a competitor a batch of grief.
Euton, who has been a member of Norwalk city council for more than 20 years, was asked Wednesday, what gives?
"The competition in our industry has been fierce for several years now," he said.
Euton serves as Frontier's general manager for North Central Ohio.
Euton said Frontier did not fire the first shot in this battle with Time-Warner Cable.
"Frontier provides a good product and good service," he said.
Several years ago, Frontier partnered with Dish Network to provide television service.
Wednesday's newspaper ad said, "When is Enough Enough?"
The ad was formed in the shape of a letter to Time-Warner and focused on a recent Internet outage from that competitor's service.
"Maybe this is a blessing in disguise," the ad stated.
The ad/letter was signed by Euton.
The ad also warned Time-Warner customers about the pending merger between two large competitors and its potential impact on service.
Euton stressed this is an issue that could affect local residents.
He added customer service is real at Frontier and not just lip service.
Frontier offers a store front in the uptown with real customer service representatives who can assist in a number of areas including phone, Internet and television.
Euton said the Frontier has a local manager, local technicians, supervisors and a U.S.-based call center to help customers.
"You will not be out-sourced to another country," he said.
"My number is in the book," Euton said. "There is a huge difference between Frontier and competitors with local representation."
Euton agreed, the battle is on.
"Again, competition is fierce," he said. "Businesses are out to get as much of the market share as they can. When competition is fierce, the customer usually wins."