Johnny Football can now be called Johnny Muscle.
MusclePharm, the global vitamin and supplement supplier, has added Browns rookie quarterback Johnny Manziel to its stable of athletes.
The company announced the multiyear endorsement deal Monday on its website and social media pages, showing Manziel in a photo making his infamous money pose while wearing a color-enhanced version of what appears to be his Texas A&M uniform. Terms of the agreement were not released.
By signing with MusclePharm, Manziel joins the likes of golfer Tiger Woods, San Francisco quarterback Colin Kaepernick, former bodybuilder and California governor Arnold Schwarzenegger, fitness champion Chady Dunmore and Colts defensive back LaRon Landry.
“I’m proud to join a lineup of competitive athletes from around the world who know MusclePharm as the top sports nutrition innovator and industry leader,” Manziel said. “Top athletes know that MusclePharm has what they need to perform at their very best.”
MusclePharm CEO Brad Pyatt said in a news release that Manziel “is an electrifying athlete and a proven winner with a rare and dynamic athleticism. His work ethic combined with his relentless competitive drive make him an ideal fit for the MusclePharm brand.”
Manziel’s rock ’n’ roll star appeal to young fans has garnered him a slew of endorsement deals before he has thrown a pass for the Browns in a regular-season game.
Earlier this year, he inked a deal to promote Snickers. He also promotes Nike and memorabilia dealer Panini America as well as a Cleveland-area car dealer. The former Heisman Trophy winner and first-round draft pick has also made a cameo appearance in a LeBron James commercial for McDonald’s.
Experts say Manziel’s endorsement deals will dwarf the money he makes playing football.
He signed a four-year, $8.25 million to play for the Browns and is currently trying to beat out starting quarterback Brian Hoyer. Manziel is expected to see action Saturday, when the Browns take on the Detroit Lions in the season’s first preseason game.
Phil Trexler can be reached at 330-996-3717 or firstname.lastname@example.org. He can be followed on Twitter at www.twitter.com/PhilTrexler.
By Phil Trexler - Akron Beacon Journal (MCT)
©2014 the Akron Beacon Journal (Akron, Ohio)
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