Norwalk Custom Order Furniture has debuted its new line of The Ohio State University products.
"Norwalk's Buckeye Tartan Collection includes great chairs, power recliners, pillows embroidered with "Go Bucks" and "Carmen Ohio" as well as multi-functional ottomans," said Reyna Moore, vice president of marketing and merchandising at Norwalk Furniture.
"This collection gives consumers the feeling of a high-end product complemented with richly detailed patterns and a refined attitude," she added.
This collection has been in the works for about a year.
"We were approached by Alma Mater Design, a fabric design company focused on designing fabrics for a number of universities, including The Ohio State University," Moore said.
"Alma Mater was interested in partnering with a quality, Made in USA furniture manufacturer that can create classic, contemporary and transitional designs in both fabrics and leathers," she added.
"Every fabric, leather and product design had to be approved by the Trademark and Licensing Division of Ohio State. We have been working with Alma Mater Designs and The Ohio State University close to a year before our official launch early this month," Moore said.
"Our partnership includes two other Ohio-based companies," she said.
"The first is LinDale 'M'broidery right here on Main Street. LinDale embroiders all of our Buckeye Tartan pillows and the 'Block O' on leather pieces. Our second partner is Conneaut Leather from beautiful Conneaut, Ohio. They are the premier supplier for all the leather used in the production of leather recliners, chairs and ottomans."
Maybe the most important thing is, where can customers find this collection?
"Norwalk's Buckeye Tartan Collection can be purchased at the following Ohio retailers and is available right now to consumers. Shop at your most convenient location as retail prices are the same.
Hermans Furniture and Design, Sandusky.
Hilliards Furniture, Dublin.
McCready Interiors, Mansfield.
Brian's Furniture, Westlake.
These products are not a limited run, Moore said.
"We expect the collection to continue to grow and will be available for many years to come," she said.
"The idea originated through Alma Mater Designs. We felt as an Ohio-based company we could not pass up the opportunity to partner with Alma Mater Design and The Ohio State University. Norwalk is proud to offer Ohio State staff, students, alumni and fans quality products that are made right here in Norwalk, Ohio," Moore said.
The collection is just off the assembly line.
"We are just now getting the Buckeye Tartan Collection placed on retailer floors. All participating retailers are launching their advertising campaigns which include billboards, local paper, social medial, OSU Alumni magazine among other sources. You can see the first billboard ad on U.S. 250," Moore said.
There is not an Ohio State division at the Norwalk plant, yet.
"At the present moment we are running the Buckeye Tartan Collection through our regular production lines. However, we are in a position where we can accommodate future growth," Moore said.
The product line could be open to expansion.
"Our hope is to make the Buckeye Tartan Collection a successful model program that can easily be duplicated and offered to other universities. But, first we must prove its success," Moore said.
"There is no better team than The Ohio State University, Alma Mater Design & Norwalk Custom Order Furniture to drive the success of this program."