COLUMBUS - Touch Down milk, a new Cleveland Browns-branded product line, hits the dairy case this week at northern Ohio Giant Eagle grocery stores.
Distributed by Ohio-based processor Reiter Dairy, Touch Down lowfat milk is packaged in 16-ounce plastic bottles and is available in three flavors Choco-Dawg (chocolate), Nilla-Dawg (vanilla) and Straw-Dawg (strawberry). The milk bottle features the Cleveland Browns Dawg and the 3-A-Day of Dairy logo, which reminds families to get three daily dairy servings as recommended by the U.S. Dietary Guidelines for Americans.
"Most of us aren't meeting the daily requirement for calcium, which puts us at risk for osteoporosis later in life," said Mike Sieminski, registered dietitian with the American Dairy Association Mideast. "Touch Down milk offers a nutritious and delicious beverage option that's fun to drink. And, one bottle provides almost a third of our daily calcium needs."
Touch Down milk is part of a larger partnership between the Cleveland Browns and the American Dairy Association Mideast. The American Dairy Association, through it's 3-A-Day of Dairy nutrition marketing program, has teamed with the National Football League to help educate children about the importance of healthy eating, including three servings of milk, cheese and yogurt each day, and daily physical activity.