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Sell it faster with home staging

Zillow • Dec 12, 2013 at 4:07 PM

By S.E. Slack

Looking to sell your home fast? That’s not easy in today’s real estate market but there is a trick that many sellers swear by: home staging. It’s the process of preparing your property for sale through cleaning, de-cluttering, updating and repairing alongside showcasing the home by arranging furniture, accessories, art and light in appealing ways.

Beantown’s Lori Salzman, owner of Room to Improve, said that home staging is a cost-effective way to achieve outstanding results. Professional stagers can be hired to perform these services, but many of them are also things that cash-strapped home sellers can do on their own. Either way, staging can take a home from listed to sold within six weeks when properly done.

Next to keeping the home spotlessly clean, de-cluttering is a critical piece of staging a home for sale. Many professional home stagers will remove about half of the furniture in the home as a first step toward making the rooms appear larger. Consider renting a storage unit to hold your furniture, then ruthlessly scour each room to see what can be removed during the sales process.

When rearranging the furniture that remains, try moving it away from the walls to create conversational groups. This is called ‘furniture floating’ and it can actually make a room seem larger. For example, position seating pieces to face one another across a coffee table and allow room for traffic to flow in front of and behind the seating.

Dark rooms are a turnoff for buyers. Lighting, then, is a critical piece of home staging because it not only brightens things up but makes a small space appear larger. Increase your wattage to about 100 watts for every 50 square feet of space and use overhead, accent and task lighting to highlight specific areas of the room.

If rooms are an unusual color or not cohesive in color schemes, consider adding a fresh coat of pain. Neutral colors work well nearly everywhere but ensuring that adjoining rooms – such as a dining room and kitchen – match in color can make both rooms seem larger.

If you want your home to stand out and sell faster than the neighbor’s, home staging could make the difference.

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