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Consumer tastes becoming more sophisticated as Ohio liquor sales reach record level

Wire • Jan 17, 2013 at 3:07 PM

The sale of spirtuous liquor reached a record level in Ohio last year, increasing 7 percent to $849 million, according to the Ohio Department of Commerce's Division of Liquor Control.

"Consumer tastes are becoming more sophisticated, and Ohioans continue to trade up buying more of the premium products," said David Goodman, the agency's director.

The top selling brand was Kamchatka Vodka.

Spirituous liquor is defined as containing more than 21 percent alcohol, Goodman said. The total increase in 2012 was $55.3 million.

Wholesale sales, meaning to retail permit holders such as restaurants, bars and clubs, grew 5.7 percent over 2011, totallying $257.8 million. This is the second consecutive year that wholesale dollar sales showed strong growth, Goodman said.

"Strong wholesale indicates positive growths in Ohio's economy as Ohioans are again patronizing restaurants and entertainment businesses," Goodman said.

Dollar sales grew at a higher rate than consumption in 2012. The division sold 11.9 million gallons of spiritous liquor through 464 contract liquor agencies, a 4.2 percent increase over 2011.

By gallons sold, here are the top 10 selling brands:

1. Kamchatka Vodka, 364,914 gallons

2. Jack Daniels Tennessee Whiskey, 355,068 gallons

3. Bacardi Superior Light Rum, 287,378 gallons

4. Absolut Vodka, 281,898 gallons

5. Crown Royal Canadian Whiskey, 281,295 gallons

6. Captain Morgan Spiced Rum, 279,512 gallons

7. Smirnoff Vodka, 271,204 gallons

8. Jagermeister, 256,526 gallons

9. Black Velvet Canadian Whiskey, 231,888 gallons

10. Korski Vodka, 229,404 gallons


By Lou Grieco - Dayton Daily News (MCT)

(c)2013 the Dayton Daily News (Dayton, Ohio)

Visit the Dayton Daily News (Dayton, Ohio) at www.daytondailynews.com

Distributed by MCT Information Services

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