Coming in small town shop beats online shopping

Zoe Greszler • Updated Nov 23, 2017 at 10:27 AM

Daniel’s Hobbies, which opened just in time for last year’s Shop Small Saturday, got the boost it needed to kick off a successful first year in the city. 

“First thing we noticed with Shop Small Saturday is the sheer volume of people we get coming through the door,” Co-owner Rob Gornek said. “Last year was very successful for us. For us just coming into the city it was fantastic. We had a full store and sales were excellent. I think (it makes a difference) and is definitely something unique for our city.” 

He said offering something “completely new to Norwalk helped tremendously” with sales as well.

The shop, at 34 E. Main St., features model trains, planes and cars, virtual reality (VR) equipment, drones and other hobby items. It focuses on the simpler pleasures and nostalgic play time perfect for the holidays.

Gornek said coming into the store is a whole experience, something you can’t find with its online competitors. 

“Shop Small is a big hit,” he said.

“We get so many shoppers that want to shop local and spend their money locally. People will come in and say it was so nice to talk to someone in person. And we’re competitive to online prices — we’re just as good if not better. You get the hands on experience, get your questions answered by a live person. You know what you’re getting.”

Daniel’s Hobbies will have special deals all day Friday and Saturday and an increased inventory for the special occasion. 

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